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The probiotics and prebiotics market has moved far beyond the yogurt aisle. This report analyzes the 2025?2031 period, characterized by the medicalization of gut health. We explore the rise of Postbiotics?inanimate byproducts of fermentation?as a new category for shelf-stable functional foods. The narrative details technical advancements in micro-encapsulation, which ensures that delicate probiotic bacteria survive the acidic environment of the stomach. We analyze the shift from general wellness claims to strain-specific benefits, as clinical trials link specific bacteria to improvements in anxiety and skin health. The report also covers the emergence of synbiotics?combinations of probiotics and prebiotics that work together to colonize the gut more effectively. As we look toward 2031, the market will be defined by microbiome-directed therapies tailored to an individual?s unique bacterial profile, turning gut health into a cornerstone of personalized medicine.