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The car is becoming a rolling smartphone. This report explores the 2025?2030 evolution of the IVI market, where the dashboard is redefined as the "Third Living Space." We analyze the integration of 5G connectivity, which enables real-time cloud gaming, high-definition streaming, and sophisticated Over-the-Air (OTA) software updates. The narrative details how OEMs are launching their own app stores to monetize the hours passengers spend in the car. We also investigate the rise of AI-powered voice assistants that handle everything from climate control to restaurant reservations. By 2030, the quality of the infotainment system will be a primary factor in vehicle purchase decisions, rivaling horsepower and range.